About

Digital Customer Engagement
We provide guidance for Astra Group business units on the principle of creating high-quality
marketing communication and digital content in order to promote better customer engagement, such as content production, social media management, and influencer collaboration. Let's execute a proper maneuver to take your creative digital marketing effort to the next level!

Performance Marketing & CRM
Our services not only cover paid ad placement but also extend to digital asset assessment,
organic growth hacking strategy, customer retention strategy, UI/UX research, and digital
marketing consulting.
We believe that we need to always adapt to the marketing trend and help
clients to elevate their approach to customers in digital.

Core Values

Reliable

Reliable
We consist of certified talents, who employ an excellent service application based on business needs. +Certified professionals & excellent technical competencies +Automated reporting & real-time measurement tools +High-quality lead generator & verifications

Integrity

Secure
Keep the knowledge base intact within the Astra Group to minimize the threat in confidential data being shared to external parties. +Knowledge base is still intact within Astra Group +Confidential data related to companies is safe in our hands

Collaborative

Collaborative
We aim to empower the whole group hand-to-hand, usher them to embrace the digital acceleration process. +Promote teamwork among others +Roadshow & sharing sessions

Efficient

Efficient
We provide best-practice services with the most cost-effective prices compared to external parties. Furthermore, we promote budget consolidation among Astra Group in order to achieve cost-efficient campaign spending. +Competitive prices +Focus on cost efficiency

Attractive and Educative

Attractive and Educative
First impressions are crucial, that's why we bring you captivating visuals. We make your audience easily understand anything related to your products.

Inspiring

Inspiring
It's how you want to be remembered: make people moved.

Digital Customer Engagement

Graphic Design

Create eye-candy visuals for your brand to create more attraction.

Graphic Design

Brand Strategy

Connecting your audience.

Brand Strategy

Creative Video

Video is the most popular and attractive media.

Creative Video

Social Media Creation

Connecting your audience the most influential and important social platform.

Social Media Creation

Article Creation

Provide more information, news, tips & tricks about your brand, served and applied with SEO strategy.

Article Creation

Performance Marketing & CRM

Digital Strategist

Formulate personalized campaign strategy to fit clients’ business objectives by enhancing their approach in digital marketing, media placement, operational processes, technology platforms adoption, and the use of data analytics, creativity, and content.

Digital Strategist

CX Research

Reimagine how clients interact with the individual customers in digital assets to create more personalized, contextualized, and memorable experiences.

CX Research

Marketing Technology

Optimizing the impact and value of digital marketing activities through the adoption of the latest process design and technology enablement.

Marketing Technology

Paid Performance

Help clients with the best-in-class paid ads implementation with the right targeting approach and delivered through the right placement to achieve their business results.

Paid Performance

Organic Growth

Craft a customized organic growth strategy, both on-site and off-site, tailored specifically for client businesses to generate organic revenue through highly qualified website traffic.

Organic Growth

Customer Retention

Leverage insight-driven strategies and knowledge in personalized engagement to retain existing customers and turn them into sales.

Customer Retention

Digital Marketing Team

of Astra Digital

Wiwie Yudiantyo

Head of Digital Marketing

After graduating from Industrial Engineering Parahyangan Catholic University, Wiwie began his career as SAP PM/SM Associate Consultant (IT Division) at PT Astra International Tbk and Project Manager & SAP Logistic Senior Consultant at PT Astra Graphia Tbk. After 6 years working at Astra, he moved to one of the multinational banking company in Indonesia for 3 years, and returned to Astra in May 2008. Since then, Wiwie started his career at C-level in various Astra Group. Currently, he serves as Director at PT Astra Digital Internasional and Digital Marketing Division Head at PT Astra International Tbk.

Dara Prayoga

Head of Digital Customer Engagement

A versatile, social & brand-minded creative communication consultant with 10+ years of experience conceptualizing, generating, and implementing brand communication campaigns. Has delivered 2 Citra Pariwara award-winning campaigns and numerous creative outputs for many brands with diverse target audiences.

Fajar Adi Pratama

Head of Performance Marketing & CRM

Graduated with a Bachelor of Science in Fisheries for in Aquaculture Technology and Management from Institut Pertanian Bogor (IPB), Fajar has a passion for digital marketing. He is an experienced Marketing Lead with a demonstrated history of working in the internet industry. His skills in Google Adwords, Google Analytics, Analytical Skills, Leadership, and various performance marketing tools, led him to become a Performance Marketing & CRM Department Head.

Portfolios

mobbi

mo88i (read: mobi) is a platform for buying and selling used cars that are equipped with various support services that consumers can enjoy. The services offered by mo88i include car inspections, estimated price quotes for used cars, submissions for purchases on credit from financial institutions, and insurance that is integrated into the Astra Group ecosystem.

Astra Digital assists mo88i in terms of brand campaign development, creative digital assets production, and paid marketing strategy & implementation.

Contact Us

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