Venture Building

Corporate Venture Building has become important strategy for corporates, not only to sustain their long-term growth but also to stay relevant to their customers and other stakeholders. In the past couple of years, Astra have incubated and launched several new digital ventures and products as a response to changes in technology development and customer demand and preference.

About

Astra Venture Building is a division under Group Digital Strategy at Astra International where we build new digital ventures for Astra Group – from discovering new venture ideas/opportunities to validating the ideas to building and launching the new ventures. We combine our deep industry knowledge and business know-how with our technological and digital prowess. In our venture building effort, not only we work closely with our internal business units but also, we collaborate with various external partners.

Core Values

Excellence
Aims to deliver outstanding results.

Innovation
To deliver creative and innovative venture ideas and solutions.

Agility
Being fast, adaptive, flexible and dynamic.

Collaboration
Collaborate with Astra BUs to build new revenue streams and sustain long-term growth.

Entrepreneurial
Identify and make the most out of opportunities.

Data-driven
Base decisions on data collected using mindfully designed research methods.

Services

Discover

We believe that successful venture building means creating solutions to a real customer problem. At this stage of the journey, we strive to understand the needs and pain points of customers and accordingly discover venture opportunities. Accelerate your opportunity discovery process with our services which encompass Consumer & Market Research, Customer Journey Mapping, Ideation Workshops, and Market/Competitor Benchmarking.

Design

After understanding your customers’ needs and pain points, what’s next is to find out how to respond with a stellar solution. This means ideating product concepts which are aimed at answering the discovered problems. Boost your concept ideation process with our venture design offerings in Design Thinking Workshops and Concept Development & Product Design.

Validate

With a product concept in hand, it’s time to see how it fits with the market you are targeting. We recommend doing a properly planned qualitative and quantitative research to validate your product concept and collect necessary feedback before you proceed. Enhance your product validation process with our services which cover Concept Validation & User Testing and Lo-fi Prototyping & Mock-up.

Build

You’re all set to finally start building the solution you envisioned – but what’s the most effective & efficient way of doing so? Astra Venture Builder can give you a head start by helping you determine your solution’s key feature and build your own Minimum Viable Product (MVP). Optimize your venture building process with our expertise in MVP Roadmap Development, Operating Model Assessment and MVP Development.

Launch

First impression matters, but also the second, third and so on. Your product’s journey does not stop at the launching stage, but also the continuous iteration based on what your customer says about your solution. Leverage our team’s know-how & experience in Commercial Model Assessment & Partnership Exploration, CVP Development, MVP Iteration and Usability Testing.

Grow

With the right handling, the possibilities of your venture are endless. This stage of the journey is where iteration and development fuels the growth of the venture, and we can help to ensure that you are going in the right direction. Propel your venture towards a better future with our solutions in Growth Strategy Development, CVP Review and Organization & Talent Advisory.

Venture Building Team

of Astra Digital

Paul Soegianto

Head of New Ventures

Paul got his bachelor's degree in Engineering from Universitas Indonesia, master's degree in Process Engineering & Material Science from Technische Universität, Hamburg, and another master's degree in Management from Northern Institute of Technology, Germany.

Paul has worked on five different continents and in more than 20 countries. He spent nine years at Airbus, 6.5 years in McKinsey serving more than 10 Fortune 500 global companies. He has worked in different industries including Telecommunications, IT and Engineering. In 2019 Paul joined Blue Bird as Chief Strategy Officer and in early 2022 he moved to Astra as Chief of Group Digital Strategy. Similar like his role in Blue Bird, he got the mandate to accelerate Astra’s digital transformation. He strengthens Astra’s digital investment and venture building arm, builds digital capabilities through Astra Digital Academy, as well as providing data intelligence and digital marketing services to the group.

Angga Prastyo

Head of Venture Building

Prior to his current role as the department head of Astra Venture Building at Group Digital Strategy of Astra International, Angga has had 6+ years of experience in the field of strategic partnership and venture building. Angga obtained his bachelor’s degree from Bogor Agricultural University majoring in Nutrition Science.

Portfolios

CariParkir

CariParkir is an digital based application to support every 2-wheelers (2W) and 4-wheelers (4W) in searching, ordering and paying for parking anytime, anywhere.

Since 2018, CariParkir has been launched as a Top Leader provider of parking solutions in Indonesia with IoT (Internet of Things)-based parking innovations to provide convenience in finding, ordering and paying for parking, and has received more than 500 thousand users in 50 strategic locations. The features offered by CariParkir include Membership & parking payments via digital wallets, reservations & road navigation as well as special user promos.

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