IKEA
What They said:
"IKEA conducted controlled experimentation with Astra to understand customer traffic in offline stores. Astra Data Intelligence team helped by analyzing the customer journey while testing the insights on real business. The insights helped IKEA in-store merchandising team to implement the right cross-selling, add-on recommendations for online transactions, increasing product viewing, and 'add to cart'. So far, we’re seeing about a
0.5% increase revenue in IKEA on the first year where where the business still uses the insights and apply to our day-to-day business.
Astra consists of
enthusiastic talent, openness to changes, and willingness to try new things. With an
very engaging and supportive organizations from Astra, we hope and plan to expand our collaboration with other Dairy Farm companies." - Crystal Chan, IT Director for IKEA & Group Digital Dairy Farm Group on Paceters