"IKEA started controlled experimentation with Astra to understand customers traffic in offline store. Astra Data Intelligence team helps by discussing customer journey until testing insight on real business. The insight helps IKEA Team in store merchandising to implement right cross selling, add on recommendation on online transaction, increasing product viewing and 'add to cart'. So far, we're seeing about 0.5 percent increase revenue in IKEA on the first year where business still learning to use the insight and apply to day-to-day business.
Astra have very enthusiastic talent, open to changes and try new things, not afraid to fail, and very engaging and supportive organizations. We hope and plan to expand our collaboration into other Dairy Farm's companies." - Crystal Chan, IT Director for IKEA & Group Digital Dairy Farm Group on Paceters