Who We Are
Astra Digital (PT Astra Digital Internasional), was established on 19 April 2018 as a digital & strategy arm of Astra International. Astra Digital aims to be at the forefront of digital innovation and delivers new value propositions to Astra customers.
By upholding 6 Digital Pillars, namely Digital Ventures, Venture Building, Strategy & Consulting, Digital Marketing, Data Intelligence, and Academy & Technology, we aim to support the digitalization efforts of Astra Business Units. In addition, we also operate digital ventures with full support from Astra Group businesses.
Our Core Values
ACTION
We ensure to provide real-life action steps.
SUPPORTIVE
We aim to provide continuous support towards the digital industry, both in discovering and developing progress for the future.
TRUST
We believe that trust is at the foundation of every successful business. Without trust, nothing gets done.
RESPECT
We treat every human being with respect. We believe respect promotes cooperation and makes it easier for us to achieve our common goals.
ACTIVE
We believe that keeping up with the latest digital trends will generate better results.
ACTION
We ensure to provide real-life action steps.
SUPPORTIVE
We aim to provide continuous support towards the digital industry, both in discovering and developing progress for the future.
TRUST
We believe that trust is at the foundation of every successful business. Without trust, nothing gets done.
RESPECT
We treat every human being with respect. We believe respect promotes cooperation and makes it easier for us to achieve our common goals.
ACTIVE
We believe that keeping up with the latest digital trends will generate better results.
Board of Directors
of Astra Digital
Paul Soegianto
Chief of Group Digital Strategy - PT Astra International Tbk
Paul got his bachelor's degree in Engineering from Universitas Indonesia, master's degree in Process Engineering & Material Science from Technische Universität, Hamburg, and another master's degree in Management from Northern Institute of Technology, Germany.
Paul has worked on five different continents and in more than 20 countries. He spent nine years at Airbus, 6.5 years in McKinsey serving more than 10 Fortune 500 global companies. He has worked in different industries including Telecommunications, IT and Engineering. In 2019 Paul joined Blue Bird as Chief Strategy Officer and in early 2022 he moved to Astra as Chief of Group Digital Strategy. Similar like his role in Blue Bird, he got the mandate to accelerate Astra’s digital transformation. He strengthens Astra’s digital investment and venture building arm, builds digital capabilities through Astra Digital Academy, as well as providing data intelligence and digital marketing services to the group.
Vilihati Surya
President Director of PT Astra Digital Internasional
Vilihati has been working at Astra for more than 10 years, and is currently serving as President Director of PT Astra Digital Internasional, Chief of Corporate Planning PT Astra International Tbk, President Director of PT Mobilitas Digital Indonesia, and Investment Committee for Astra Digital Ventures. With strong dedication to give her best, Vilihati will continue to provide leadership and deliver innovation for the advancement of Astra.
Wiwie Yudiantyo
Director of PT Astra Digital Internasional & Division Head of Digital Marketing PT Astra International Tbk
After graduating from Industrial Engineering Parahyangan Catholic University, Wiwie began his career as SAP PM/SM Associate Consultant (IT Division) at PT Astra International Tbk and Project Manager & SAP Logistic Senior Consultant at PT Astra Graphia Tbk. After 6 years working at Astra, he moved to one of the multinational banking company in Indonesia for 3 years, and returned to Astra in May 2008. Since then, Wiwie started his career at C-level in various Astra Group. Currently, he serves as Director at PT Astra Digital Internasional and Digital Marketing Division Head at PT Astra International Tbk.
Kemas Henry Kurniawan
Director of PT Astra Digital Internasional
Kemas Henry Kurniawan studied engineering from Institut Teknologi Sepuluh Nopember (ITS) and started his career in the automotive sector since 2001. He has been working with Astra for more than a decade, and currently serves as director of PT Astra Digital Internasional. He will continue to launch the best service through Astra Digital’s superior features.