Astra Motor

• Type

  Data Intelligence

About

Astra Motor (PT Astra International Tbk. – Honda Sales Operation), is one of the Corporate Operations of PT Astra International Tbk. which is engaged in the distribution and retail sales of Honda two-wheeled vehicles. Until now, Astra Motor has reached 171 Sales Offices with the H123 Network of 154 Sales Offices.

With an extensive network, Astra Motor certainly requires prioritization in approaching customers in order to increase sales and service. Data Intelligence is here to assist by develop customer segmentation based on their lifecycle and value, also enable prioritization and personalization approach to customers.