IKEA

• Type

  Data Intelligence

About

IKEA, a Swedish company known for its affordable, modern furniture with nearly 300 stores worldwide. IKEA is part of The Dairy Farm, one of Jardine Matheson Holdings Limited (Jardines) subsidiaries which operates IKEA furniture stores in Hong Kong, Indonesia, and Taiwan.

Astra Data Intelligence supported IKEA to determine product prices in certain areas to increase sales, providing references for the business team in determining a full fledge new store locations or experience centre through the Sales Planning Tools.